The company started to expand into new frontiers of the model industry. Four decades ago LEGO did start to target young women with the opening of furnishings and dollhouses; in 1974 this introduced the first real human figures, known as Minifigures; and in 1979 it expanded into space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of jewelry elements marketed to young girls. This period also noticed the creation of a supervision structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1972s also saw the introduction of something that allowed customers to select certain bricks they wanted to purchase and create their own models, rather than acquire pre-made equipments; https://lego-x.com/ it was popular with adults, as well as kids. In the same decade, Profano branched away into medieval territory along with the Castle subject, and in 80 the company added its first educate sets to its collection.
In 1989 Lego released the Pirate look, and with it a number of pirate boats, wilderness islands and treasure. The company also broadened its array of facial expression, adding beards, eye downtimes and lipstick in addition to the common two sight and smile. Some older Lego collectors resented these changes, choosing the more basic faces of earlier types.
As Lego expanded right into a huge multinational corporation, it had to find ways to fulfill the requirements of their big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster transport times. To maintain with these demands, the company started to reduce total production coming back new products by looking into making more using of computerized assembly systems.
